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Top 10 Markets that Deliver Data
(FAST)
By Trisha Ostrowski
In five years as editor with SB&D, I've had the
privilege of calling thousands of markets to ask polite
little questions like, "Can I please tell thousands
of site selectors how great you are?"
Now, commonsense would tell you that these folks would
do back flips to get us information and data. Well,
let's just say that there's commonsense
and then
there's reality.
Truth is, when it comes to delivering data, a handful
markets shine. Their economic development groups engage
in some respectable practices like returning calls the
same day, responding to emails, having multiple people
in the office who can answer your question, following
up to be sure you have what you need, and generally
going above and beyond anytime you ask for anything.
As we planned this issue, we realized that our data-gathering
experiences hold real value to you as a site selector.
You need to know which markets deliver on their customer-
service promises. You want to know who will get you
information and data FAST. After all, information is
power, time is money, and decisions won't wait.
And with that, here are the 10 best:
State Economic Development Groups
Kansas Department of Commerce
Most Enthusiastic
Site selection, though it's changed over the years,
is still about customer service-that's the philosophy
in Kansas and it shows. Consistently, this group is
highly responsive and eager to assist. The state's economic
developers have a talent for making you feel like your
needs are priority number one.
Arkansas Department of Economic Development
Most Improved
In the past, Arkansas would have been nowhere near our
top 10. Today, this group has radically improved, becoming
one of the most customer-oriented in the nation. For
prospective companies, Arkansas responds quickly via
email with detailed answers and reports. The state also
excels at providing community-specific information straight
from local economic developers.
Mississippi Development Authority
Greatest Depth of Knowledge
Call Mississippi and it's likely that more than one
person can answer your question. This group has a depth
of knowledge second to none. Mississippi strives to
respond to all inquiries within 24 hours and uses its
network of regional and international offices to gather
information fast. It also works closely with local development
groups and can draw from it s comprehensive database
of sites and buildings.
West Virginia Development Office
Most Likely to Return Your Call Within the Hour
West Virginia Development Office will keep you "in
the loop" as they are in the process of gathering
your data. This agency has a particularly strong communications
department that supports its economic developers.
Virginia Economic Development Partnership
Flexible, Fast, and Proactive
Virginia's Economic Development group is well staffed
to deliver data fast-and in whatever format you need.
Every inquiry is directed to one person who has an unbelievable
turnaround time. The group is also blessed with a full-time
researcher as well as two public relations professionals
to execute a proactive message.
Local Economic Development Groups
Henry County Office of Commerce-Virginia
Most Likely to Stay Up All Night to Get You What You
Need
The "make it happen" mentality is alive and
well in this rural Virginia market. In fact, the staff
at Henry County Office of Commerce thinks for you. This
group will listen to what you need and then deliver
information you never even thought to ask for. For prospective
companies, all materials are customized for each proposal.
And in a heartbeat, Henry County will connect you with
its existing companies, so that you can get the "real"
story.
Winston-Salem Business Inc.-- North Carolina
Most Tech Savvy
This group's high-tech expertise dramatically increases
response time. All of Winston-Salem's printed materials
are now available in PDF format on the Web site. If
a new report is needed, Winston-Salem has the tech skills
to customize quickly, even turning information around
within an hour if needed.
Roanoke Valley Partnership-Virginia
Most Connected
Even when they are on the road, this snappy staff of
three is highly responsive. The policy at Roanoke Valley
is to answer to all information requests within 24 hours-by
the end of the business day if the request comes before
noon. With stellar customer service, this team also
has data packages already assembled that can be customized
and mailed in record time.
Corpus Christi Regional Economic Development Corporation--
Texas
Best Follow-up
Every call is important to Corpus Christi. Call them
and you'll likely get a call back asking, "anything
else I can do for you?" Wherever duty takes this
busy team of economic development professionals, they
are consistent in returning calls the same day.
Jacksonville Regional Chamber of Commerce-Florida
Most Professional
This group is both proficient and polite. It not only
delivers data fast, but also doesn't skimp on the details.
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